Monthly Archives: December 2017

Scribe: Allie Louise, Tao, Allie In our last meeting we discussed the concept of media hegemony. We talked about how it can relate to all different types of things. Gender norms Steorytypes How people want you to act Countries ideologies … Continue reading →

Thesis: Advertisements have become a tool used to bolster different hegemonic ideologies and due to the rise of globalization, values and norms that are distinct in one culture are now prevalent in other cultures across the world. Conclusion:  Although the … Continue reading →

Coke ads ***** Different patterns in advertisements

Differences in advertisements Cultural differences: Cultural differences do not only make people think differently, but also cause people to communicate differently. From previous research, it is known that China has a collectivistic culture (Triandis, 1990) and that United States has … Continue reading →

Advertisements within china The history of Chinese advertising in the broad sense can be traced back to the Song dynasty when stores used signs and words to advertise services (Wang, 2008). In the 1920s and 1930s, advertising in Shanghai was … Continue reading →

Theorists Marx/Gramsci/Hall Karl Marx, Antonio Gramsci, and Stuart Hall are all theorist’s who proposed ideas that help to explain the hegemonic nature of ideologies within advertisements. Karl Marx came up with the term Marxism. Marx argued that, in a Capitalist … Continue reading →

Relating to the Judith Butler article, it made me consider my positionality on this research topic. I initially become interested in this topic because I have many family members who live in Louisiana, and close to New Orleans. I have … Continue reading →