Author Archives: Alexandra Dadoly

Scribe: Allie Louise, Tao, Allie In our last meeting we discussed the concept of media hegemony. We talked about how it can relate to all different types of things. Gender norms Steorytypes How people want you to act Countries ideologies … Continue reading →

Thesis: Advertisements have become a tool used to bolster different hegemonic ideologies and due to the rise of globalization, values and norms that are distinct in one culture are now prevalent in other cultures across the world. Conclusion:  Although the … Continue reading →

Coke ads ***** Different patterns in advertisements

Differences in advertisements Cultural differences: Cultural differences do not only make people think differently, but also cause people to communicate differently. From previous research, it is known that China has a collectivistic culture (Triandis, 1990) and that United States has … Continue reading →

Advertisements within china The history of Chinese advertising in the broad sense can be traced back to the Song dynasty when stores used signs and words to advertise services (Wang, 2008). In the 1920s and 1930s, advertising in Shanghai was … Continue reading →

Theorists Marx/Gramsci/Hall Karl Marx, Antonio Gramsci, and Stuart Hall are all theorist’s who proposed ideas that help to explain the hegemonic nature of ideologies within advertisements. Karl Marx came up with the term Marxism. Marx argued that, in a Capitalist … Continue reading →

Ideology, Hegemony, Discourse: A Critical Review of Theories of Knowledge and Power “For over a century, social theorists have attempted to explain why those who lack economic power consent to hierarchies of social and political power. They have used ideology, … Continue reading →

Advertising and Global Culture  Questions: What political impact does the spread of transnational culture have on the poor for whom luxury lifestyles are not possible? How do they deal with the daily contradictions that this awareness implies? How much will … Continue reading →

Case Study https://www.omicsonline.org/open-access/cultural-imperialism-through-beverages-advertisements-a-case-study-of-youth-of-lahore-2165-7912-1000325.php?aid=84788 Cultural Imperialism through Beverages Advertisements: A Case Study of Youth of Lahore The study explores the effects of beverages advertisements on youth of Lahore. The main objective was to find out that how beverages ads are promoting … Continue reading →

https://sites.google.com/a/uw.edu/media-and-change/content/objectification-of-women-in-media How powerful really is advertising? Advertisers using hidden symbols to goad the unconscious mind and the body under its control into the act of acquisition. Large-scale efforts,” he wrote, are being made, often with impressive success, to channel our … Continue reading →