Author Archives: bfgaug11

In doing my research on the culture surrounding non-traditional sport, it is impossible to ignore the significance of film and footage. No matter if it’s a Warren Miller ski film, or a free short film by Redbull on mountain biking … Continue reading →

Every big name extreme sport athlete is connected to a brand, or several brands. From energy drink companies and cameras that sponsor just about all sports to smaller companies more specific to a sport, like surfboards or ski helmets, brands … Continue reading →

Extreme sports can be divided into many subcategories and consequently, subcultures. Rock climbers, mountain bikers, skiers, surfers, etc. all have their own culture about them in which a dominant language accompanies a common discourse and community. From skiers and snowboarders … Continue reading →