Odyssey Online

Monday Morning Google News

December 7, 2009 · No Comments

…in a very interesting very quiet move, Google has personalized all searches. That is, based on the information Google keeps on searches an individual does, and based on information uploaded to Google by gmail and the like users, each Google search will be a little bit different.  Good commentary on what this means from Danny Sullivan at Search Engine Land, and Mercedes Bunz in the Guardian. Sullivan makes a good connection to this and reference work done by librarians.  In a library every search is customized as a researcher works with a librarian to find the best materials…what Sullivan points out though, is that you wouldn’t expect a librarian to remember a conversation, verbatim, you had a half a year ago. That’s what Google does, and, I agree with Sullivan, that’s the creepy part.  What happens in the library stays in the library, even as the books leave…is that perhaps an advantage of a library.

Also, with criticism growing from the news industry of Google’s role in the economics of news delivery, Eric Schmidt takes a few pages of the Wall Street Journal to defend his company

Categories: Essay on Technology · Google · Research How-To

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